This move is genius if you ask me. The more Microsoft relates the Windows Phone to their Xbox line, the better. There are millions of Halo fans and Xbox fans across the globe that would seriously consider switching to a Windows Phone if they felt it was better matched to the Xbox home entertainment. Camera quality, call quality, app availability and functionality aside, adding more Xbox related content is smart.


Siri and Google Now are both key features on the iPhone and Android, respectively, so it’s no surprise that Microsoft is thought to be preparing a virtual assistant of its own.

Both WMPowerUser and ZDNet’s Mary Jo Foley have put pieces together from various leaks, rumors and public statements by Microsoft. It seems that this assistant will apparently be named “Cortana” — a nod to the Master Chief’s AI sidekick in the hit Xbox game Halo — and would allegedly attempt to leapfrog Siri and Google Now in capabilities.

Right now the details are pretty vague; the clearest idea of what Microsoft might want to do comes from soon-to-be-retired CEO Steve Ballmer, in a memo from July (emphasis mine):

Our UI will be deeply personalized, based on the advanced, almost magical, intelligence in our cloud that learns more and more over time about people and the world. Our shell will natively…

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