reblog-my-tech-trekThis gives new meaning to the phrase, “There’s an app for that.” Being a father, I am unsure if this technology really provides value to a parent. In my experience, it was routine to check my kids for full diapers and if you didn’t, they’d let you know! One specific time I could see this being beneficial is if they had diaper rash or an existing skin irritation that was aggravated by additional wetness. In that scenario you’d obviously want to change the diaper quickly.

My question is, will this device work on any diaper? Even washable and reusable ones? If so, that makes it even more appealing – depending on price of course for both the device and the app. Either way, I applaud Huggies for being innovative. They are setting an example to any organization that builds and delivers products. Always think, anticipate, and utilize the technology available to you in an attempt to improve your business.


This is important: a device, masterfully dubbed “Huggies TweetPee,” that attaches to your baby’s derriere, then relays Twitter-like alerts to your smartphone to let you know when it’s diaper change time.

No, that’s not Spanish you’re hearing in the ad above — they speak Portuguese in Brazil, and the spot’s the work of a Brazilian ad agency — but it is an honest-to-goodness device made by Huggies (yes, that Huggies) that you clip to the front of your child’s diaper, after which it monitors the vicinity for sudden changes in humidity levels, dispatching tweet-style alerts to an app on your smartphone.

Like (courtesy Google’s translation):

“Time to change!!!”

“Oops, did a few drops.”

“All OK here.”

The alerts can be sent via text messages or through social networks, according to the ad. It also keeps track of each diaper change, you know, for parents who like to toilet-trend-watch (it’s not…

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