Study: These 100 Phrases Yield Success On Kickstarter
Wow, this article really got me thinking. Carefully choosing our words can either sell a pitch or dig a ditch. Avoid chancy language and don’t plead for funding. Keep it positive and reciprocal. Kickstarter is a great tool for allowing creators to do what they do best, create without corporate limitation. Take a look at these key words for success and see how they could apply to your career.
Originally posted on Gigaom:
When it comes down to it, running a campaign on a crowdfunding platform like Kickstarter comes down to persuasion. Think about it: the success of any project is predicated on people (sometimes friends, but often total strangers) believing in a products months, even years before it’s destined to be finished. On a time limit.
But researchers at Georgia Tech published a report yesterday indicating that that persuasion could be hedged in the form of a few carefully chosen words. The group also put together a phrase dictionary, showing a hundred words that proved effective for funded campaigns and 100 clunkers in ones that failed to meet their goal.